UI/UX Design
Interface Design That Converts and Includes Everyone
Design work gets judged on whether it looks good in a presentation. It should be judged on whether more people finish what they came to do. Those two things overlap less often than anyone would like.
We design interfaces for businesses across Los Angeles, the San Gabriel Valley, the Inland Empire, and Orange County with a bias toward the second measure. That means fewer competing calls to action, contact details that are one tap away, forms that ask for what you actually need, and error messages that say what to do next.
Accessibility is not a separate phase at the end. Contrast is calculated rather than judged by eye, every control works from the keyboard, and the heading structure reads sensibly out loud. Roughly one in four US adults has a disability; designing them out is both a legal exposure and a straightforward loss of business.
What UI/UX Design includes
A clear hierarchy on every screen
One primary action per view, supporting actions visibly secondary. When a page offers four equally weighted things to do, visitors do none of them — and the page that offers everything converts worse than the page that offers one thing.
Contrast that is measured, not estimated
Every text and background pair is computed against WCAG 2.2, including translucent overlays where the effective background is not the colour anyone typed. Text at 3.3:1 looks fine to whoever chose it and is unreadable in a car at midday.
Full keyboard and screen-reader support
Visible focus indicators, a skip link past the navigation, menus that return focus where it came from, and form outcomes announced rather than only shown. Most of this costs nothing when designed in and a great deal when retrofitted.
Designs proven on real devices
Reviewed on an actual phone at 375 pixels, on a laptop, and at 200 per cent zoom. Layouts that only work at the width of the designer's monitor are found on the first real device, not after launch.
A design system your developers can build
Type scale, spacing, colour tokens, and component states documented as values rather than described in prose. Handover that consists of a flat image and a hopeful conversation is where consistency goes to die.
How the work runs
- STEP 1
Find where people fall off
Analytics, session behaviour, and the questions your team keeps answering by phone. The most valuable fixes are usually already visible in the data nobody has looked at.
- STEP 2
Structure before surface
What each page contains and in what order, agreed before anything is styled. Rearranging structure is cheap at this stage and expensive later.
- STEP 3
Design and audit together
Contrast, focus order, and touch-target sizes are checked as screens are designed, so accessibility problems never accumulate into a remediation project.
- STEP 4
Build, measure, adjust
Ship it, then look at whether the numbers moved. A redesign that nobody measures is a matter of taste; a redesign that is measured is a business decision.
What we build with
- Figma
- WCAG 2.2 AA
- Design tokens
- Responsive layout
- Tailwind CSS
- Prototyping
- Usability review
- Analytics
UI/UX Design: common questions
Do we need a full redesign, or will changes to what we have do?
Frequently the second. If the structure is sound, targeted changes to hierarchy, contrast, and forms can move conversion more than a full redesign — for a fraction of the cost. We tell you which situation you are in after looking, not before.
How does accessibility affect our legal exposure?
Website accessibility lawsuits under the ADA have run in the thousands per year for some time, and they are aimed at ordinary businesses, not just large ones. WCAG 2.1 AA is the standard courts and settlements keep referring back to. Meeting it during a build costs a fraction of remediating under deadline.
Will an accessible site look worse?
No. The constraints are real — sufficient contrast, visible focus, legible sizes — but they are the same constraints good design already works within. Most of what accessibility rules out was harming your sighted visitors too.
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1310 South Beach Blvd #1106
La Habra, CA 90631 (opens in Google Maps in a new tab)